Standing Out
Marketing guru, Seth Godin, has this post called "the caricature of your brand" that talks about the need for a brand to have certain features that stand out in a crowd. What sets you apart from others in the industry? Seth’s quote below especially impacted me:
Worse than avoiding the negative [caricature], though, is the tendency for most organizations to resist creating a brand that can be caricatured. It doesn’t feel safe or responsible or prudent. Coloring inside the lines and pleasing most of your customers most of the time almost guarantees you’ll be bland.
I think it is natural for us to want to please all people…at times, we have worked too hard to do this at Calvary and have missed opportunities to move forward and be innovative in our ministry. It certainly slows the rate of progress. It is certainly a part of any organization. Hopefully, we can be more aware of these tendencies and improve in the future.
